POP.AR
We have developed the worlds first pop-up phygital store and showcase to help transform high street spaces called POP.AR funded by Innovate UK.
Phygital is a term now being used in retail to describe a combined physical and digital shopping experience, and is an essential part of mixed channel approach for brands.
“I thought it was amazing. You can really see how this is going to change things in terms of retail. There is benefit in terms of when people do travel to a space to have an amazing shared experience, it’s definitely a great way to experience retail products. You create that emotional connection with the brand.”
Pop.AR user January 2024
POP.AR consists of high quality architectural modular physical structure that acts as the backdrop for an interactive semi-immersive brand storytelling experience that can be delivered anywhere and at anytime using 3d content and video. This allows brands to immerse customers in never seen before story telling narratives on the high street!
POP.AR has been invested in by the UK Government via Innovate UK and also reached the True Global Innovative Retail Tech final at Liverpool ONE in 2023.
